Consumer Insights

Rationed Relief: How Pharmacy Refill Patterns Reveal the Hidden Economics of Prescription Non-Compliance in America

Anonymized pharmacy claims data paints a detailed and troubling portrait of how Americans manage — and frequently mismanage — their prescription medications across income levels and chronic condition categories. Refill gap analysis reveals that non-adherence is not a uniform behavioral failure but a structured economic response to cost-sharing pressures that vary sharply by household income, insurance tier, and geographic access to pharmacy services. The downstream consequences of this adherence

Aug 26, 2026

The Performance Purchase: How Social Media Timing Data Unmasks the Status Theater Behind American Discretionary Spending

A growing body of transaction and social posting data reveals a behavioral pattern that traditional retail surveys are structurally incapable of detecting: Americans are timing significant discretionary purchases not around genuine need, but around the social media moments most likely to maximize visibility. Understanding this performance dimension of consumer spending requires a methodological shift from asking what people buy to analyzing when and why they choose to publicize it.

Aug 22, 2026

The Abandoned Prescription: What Claims Data Reveals About America's Chronic Pain Compliance Crisis

Survey after survey shows Americans expressing strong intent to pursue structured, clinician-guided pain management. Yet pharmacy refill records and medical claims data tell a starkly different story—one of early abandonment, self-directed substitution, and persistent undertreatment. Understanding why patients exit treatment plans before achieving meaningful relief is not merely a clinical concern; it is a measurable behavioral phenomenon with significant implications for healthcare providers, i

Jul 19, 2026

Preventive Care on Paper, Reactive Care in Practice: What Claims Data Reveals About America's Healthcare Intentions

Survey after survey finds Americans ranking preventive healthcare among their top personal priorities, yet medical claims data tells a starkly different story. Routine screenings, annual physicals, and wellness visits are consistently delayed or bypassed in favor of reactive, symptom-driven care. Understanding this behavioral gap is essential for any organization operating at the intersection of health, insurance, or consumer services.

Jul 18, 2026

Fractured Loyalty: How Political Polarization Is Rewriting the Rules of Consumer Trust in 2024

New Ipsos polling data reveals that American consumers are increasingly allowing their political identities to shape purchasing decisions, creating measurable volatility in brand loyalty across key industries. As the 2024 election cycle intensifies economic anxieties, businesses face an unprecedented challenge: retaining customers whose trust is now filtered through a partisan lens. This analysis breaks down the numbers and charts a path forward for brands caught in the crossfire.

Jul 14, 2026